22.6.09

While folding my coolest shirts, I was reminded of how pissed off I am at American Apparel. What the hell? I'm not really sure how my initial brand associations with the company were formed, but I thought they started out as being all about Made in the USA, grassroots support, ethical business practices. What happened? Today I saw an online ad for American Apparel scrunchies. I'm going to post the ad, but by clicking you are promising me and yourself that you will not be positively influenced by half-nude models wearing colorful hair ties. [Missing link]

Side note: American brand crisps are the cheapest per weight by far that you can buy at the Tesco below me. Pringles and Doritos are packaged generally the same as in the States. The rest of the brands sell these big bags each containing 6 or more individual bags. Pick them up and there's nothing to them! I looked at the weight and it said 6x18g. That's 108g to Pringles' 155. I tried to compare their unit price, but the Pringles were per kilogram and the big bags were per individual bag! Come on. It might not have been that big of a difference, but there was no way I was buying what I perceived to be air. Plus the packaging waste in those things is absurd. For as supposedly environmentally conscious as London is, you'd think those would have been phased out by now. The only problem with Pringles is once you... well, you know the jingle. So true. [But how is that a benefit? Maybe that's why they don't use it anymore.]

Oh for God sakes. I go to the American Apparel site looking for that ad I saw and their images are literally CLOTHED PORN WHAT THE HELL. Then they show like ten pictures of some Mexicans at their factory as if I'm supposed to give them my vote for humanitarian of the fucking year.

They call it "Civil Branding". I call it hypocrisy.

Oh okay, great, that's just an image of a topless girl. Fuck you, American Apparel, I'm never buying another article of clothing from you FUCKING EVER AGAIN. And if I do by accident from some band or some shit I'm returning it. Total bullshit. Thanks for making me feel dirty every time I wear one of my five favorite shirts.

Oh, I couldn't have chosen a better spokesperson.